NCDOT Targets Zombies in New Distracted Driving Video

As we recently reported on our North Carolina Car Accident Lawyers Blog, the entire month of April is being used to get drivers to hang up the phone. Officials with the North Carolina Department of Transportation (NCDOT) are jumping on board this wave of advocacy. And they’re using zombies to do it.
Our Charlotte car accident lawyers understand that only drivers under the age of 18 are prohibited from using a cell phone behind the wheel in the state of North Carolina. According to the Insurance Institute for Highway Safety (IIHS), all drivers in the state are banned from text messaging behind the wheel. Still, drivers in the area are chugging away in the driver’s seat on their phones and text messaging devices, and that’s why officials are stepping up — and recruiting the zombies to help.

Officials with the NCDOT recently released a video to put an end to the zombie drivers — or the ones who are paying no attention to their surroundings in the driver’s seat.

In 2012, there were more than 900 accidents in the state of North Carolina in which officers discovered that an electronic device was in use by a driver at the time of the accident. In these accidents, there were 2 people killed and another 275 injured.

“These accidents are preventable,” said Tony Tata, NCDOT Secretary.

According to a study conducted by Carnegie Mellon University, drivers who use a cell phone are reducing their brain activity by more than 35 percent. When you’re in the driver’s seat and more than a third of your brain isn’t focused on the road, we turn into zombies at the wheel and significantly increase our risks for potentially fatal accidents.

Throughout the entire month of April, the NCDOT will be displaying this video on Pintrest, Facebook and Twitter. They’re hoping to reach as many drivers as possible and wake up the zombie drivers out there.

Distracted driving is a dangerous epidemic on the nation’s roadways. In just 2011, more than 3,000 people were killed in distracted driving accidents. In addition to these fatalities, there were another 420,000 people injured. It’s so bad actually, that officials calculate that distraction-related car accidents account for about 20 percent of all accidents. Drivers who use hand-held devices are 4 times more likely to get into crashes serious enough to injure themselves. Those who text message behind the wheel are close to 25 times more likely to get into an accident. Here’s how it works: Composing/reading a text message takes a driver’s eyes off of the road for about 4.6 seconds. If you’re traveling at 55 miles per hour, that means you could drive the entire length of a football field without ever setting eyes on the road.

Next time you’re sitting in the driver’s seat, make sure you wake up, hang up the phone and pay more attention to the road. It’s a move that could not only save your life, but it’s a move that could save the lives of innocent motorists around you. Don’t be a zombie.

If you or someone you love has been injured in a car accident, contact the Lee Law Offices today by calling 800-887-1965.

More Blog Entries:

Are Hands-Free Devices the Answer to the Distracted Driving Problem?, North Carolina Accident Lawyers Blog, April 6, 2013

Distracted Driving Month: Are You Ready to Focus?, North Carolina Accident Lawyers Blog, April 4, 2013

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