You might have seen the commercial, with the man suffering from a traumatic brain injury (TBI) because of a text message. He was involved in a serious car accident because of a text message that read "Where r."
The commercial is a part of the "It Can Wait" campaign. It's put on by AT&T and it's working to get drivers to put down their cell phones behind the wheel.
Our Rock Hill car accident lawyers understand that there were more than 3,000 people killed in distracted driving car accidents in the U.S. in 2009. Hundreds of thousands more were injured. Too many drivers are taking their eyes off the road and their hands off the wheel for text messages. When you text at the wheel, you're close to 25 percent more likely to get into an accident.
Randall Stephenson, CEO of AT&T, helped to first launch the "It Can Wait" campaign back in 2009. While this campaign is targeting drivers of all ages, it focuses its attention on teenage drivers. Younger drivers are more likely to text at the wheel than older drivers.
Stephenson is asking drivers across the nation to participate in the "No Text on Board -- Pledge Day." On September 19th, or any day before, you're urged to visit the campaign's website to make the pledge to stop texting at the wheel. This is a powerful pledge that can help to save lives.
According to recent polls, about 20 percent of all drivers admit that they text behind the wheel. More than 40 percent of teenage drivers say they do it!
AT&T isn't the only cell phone provider who is getting in on the anti-texting game either. Verizon and Sprint are also pushing these campaigns. Stephenson says he's not upset about his competitors joining. He says that any and all advocacy for this cause is welcome.
"If it's just AT&T owning this issue, it doesn't get the traction it needs," he said.
There are ways that you can work to keep the cell phone out of the driver's seat. It's actually quite simple. You should consider keeping your cell phone in your glove compartment or maybe in the back seat. Keep it out of sight and out of reach to reduce the tendency to use it. If you get a phone call or a text message that must be addressed, there are a few options. You can hand it to a passenger to handle or you can pull over to a safe spot and address it once you've stopped. You can also set up a voicemail message that alerts callers that you may not be answering your phone because you're currently driving. Let them know that you'll call them back as soon as you stop safely.
There's never a good reason to take your attention off of driving. Remember that no phone call and no text message is worth a human life.